A little more discreet than the original keyring, but the Micro Sperm Charm still retains the element of humour and fun that’s made the Sperm Keyrings so popular. We’ve been making Sperm Keyrings in the UK since 2002 and we’re constantly developing the range, introducing innovative features and new colours to maximise the impact of your campaigns. Everything fits into the panniers on a patrol motorcycle and enables the engineer to repair the valve and inflate the tyre at the roadside. Our client approached us with a particular problem – a very specific fuel filter required in older cars which they were no longer able to source from their traditional suppliers. After some discussions a caricature design was agreed and we made the mould tool that would produce the first batch of the now famous Sperm Keyrings.

They come in small medium or large sizes with a choice of split rings, keyrings (keychain) or ad-­loops which can be branded with colours and information to co-­ordinate with your campaign. The blue that was chosen is the one already used as standard around the Nottingham Metro sites for electrical hazards.The idea would enable a patrol motorcycle to be sent instead of a truck and would mean damaged valves could be repaired at the roadside. However, producing the filter in plastic rather than copper or brass means that, over the longer term, the project is extremely cost-effective for our client. Back in 2002, one Local Health Authority had worked out that sperm keyrings were just what they needed for their next sexual health campaign. Best of all, our reflectors require only the lightest breeze to make them rotate so they could be easily moved around the site without needing to worry about provision of a power supply or checking that batteries are charged. It was an important development for them as flat tyres at the roadside cause a particular problem for The AA – often tying up both a patrol vehicle and a transporter!

Available in sizes S / M / L / XL, the base colour for all the t-shirts is black – for maximum glow-in-the-dark impact! The system works well for AA members who’ve suffered a flat tyre – motorcycle patrols can get to them rapidly and there’s rarely a need to wait for a recovery vehicle.We supplied Roto-Lite Reflectors in a specific blue to be used on conventional open-topped bollards. Now there are four sizes and many variants of colour and style – everything from glow-in-the-dark to glitter and even sperms that change colour as things heat up. However even without those drawings we would have been able to reverse engineer the design to create the tool. Their products have been excellent marketing tools for us and our clients love the one of a kind keyrings.

Taylor Woodrow were working on Nottingham Metro and needed to highlight spots where their machinery operators needed to take special care. The reflectors are simple and straightforward to use and do a great job of alerting our teams to hazards. Manufactured in high quality PU foam, these striking promotional stress toys can be emblazoned with your logo and message in vibrant full colour. We set to and designed a tool that would enable us to take sperm keyrings into production and it’s just gone on from there. That’s two vehicles just to fix a flat tyre – vehicles that could be better utilised elsewhere and incur additional costs that everyone would prefer to avoid.

Our sperm-­shaped USB is available in a wide range of colours, so you can colour-­match your USBs to your campaign! In the first instance a patrol vehicle is dispatched to inflate the tyre – but, if the tyre valve is damaged, missing, leaking or broken, there’s nothing they can do. These sperm stress relievers are the ideal promotional product for health related awareness campaigns. Customising: why not print your slogan on the outside – then supply them ready-­filled with the condoms that we can print to match your branding! We came across Roto-Lite Reflectors completely by chance – but they’ve proved perfect for our needs.